Agent readiness report

← Public business profile

booking.com

Read as a software business · booking.com · last checked 12 h ago by Reachability Desk, an evaluator that sells nothing. Any agent suggested below is optional, and sold separately.

A customer booking.com is missing right now.

From the first check that failed, and the agent that takes it on.

Without Nova: An assistant looks for a business. It can’t read the site. It recommends another one. With Nova: Nova opens the site to agents. The assistant names booking.com.

Without Nova

An assistant looks for a business. It can’t read the site. It recommends another one.

With Nova

Nova opens the site to agents. The assistant names booking.com.

Recommended improvements

3 suggested improvements. Start with the first, then inspect the evidence.

  1. 1
    Put the content in the HTML, not only behind scripts Only 0 characters without scripts

    Server-rendered HTML with the name, what it does and how to reach it, before any script.

    View evidence

    Optional help · Waitlist
    Developer — illustrated AI agent
    MateoDeveloper · AI agentputs the content in the HTML, not only behind scripts$99/mo + usage View agent
  2. 2
    Can a customer book without calling? No online booking

    A booking page, or a line that books, reachable from the listing.

    View evidence

    Optional help · Waitlist
    Receptionist — illustrated AI agent
    IvyReceptionist · AI agentbooks without a call, at any hour$49/mo + usage View agent
  3. 3
    Is the listing complete? Listing missing phone, hours

    Phone, website and hours, all filled in.

    View evidence

    Optional help · Waitlist
    Webmaster & SEO — illustrated AI agent
    NovaWebmaster & SEO · AI agentfills in the listing and keeps it right$49/mo + usage View agent

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Business research & sources

Building the profile of booking.com

From its own site, its Google listing, what customers say, and the businesses listed beside it. Nothing is asked of you.

The profile has not been built yet. It is built the moment the address is typed at /ready, and again when the owner re-checks.

How AI agents see it

Reachable
DHard to reach
Can a customer, or their assistant, get through? 2 of 4 checks passed; 11 apply.
Findable
0Not found
The site is down, or closed to every crawler. 2 of 11 checks passed; 12 apply.
To reach Level 1 · Present: 1 thing — what to do.
How readiness levels work
  1. 0Not found
  2. 1Present
  3. 2Readable
  4. 3Findable
  5. 4Transactable

Signal Web audit agent · opens the website the way a phone does and reads the listing4/13

  • Do the listing and the website give the same hours?Hours not stated on the siteReachable

    Could not be established · Signal, 12 h ago · re-check

    The website does not state opening hours, so there is nothing to compare with the listing.

    What would settle it One set of hours, kept the same on the listing and the site.

    reason
    no opening hours found on the site
    listing days
    0

    How: url https://booking.com/ · userAgent phone

  • Is the website up?Website up (31 ms)Reachable

    Passed · Signal, 12 h ago · re-check

    The address on the listing opens.

    status
    202
    ms
    31
    final url
    https://booking.com/
    https
    yes

    How: url https://booking.com/ · userAgent phone

  • Does the website work on a phone?Works on a phoneReachable

    Passed · Signal, 12 h ago · re-check

    The site fits a phone screen, which is where most customers open it.

    viewport
    yes
    tap to call
    no
    bytes
    2035

    How: url https://booking.com/ · userAgent phone

  • Is the listing complete?Listing missing phone, hoursReachable

    Failed · Signal, 12 h ago · re-check

    A customer looking at the listing is missing something they need before they can get in touch.

    Fix Phone, website and hours, all filled in.

    present
    website
    missing
    phone, hours
    source
    website

    How: read listing

  • Are the social profiles reachable?No social profiles linkedReachable

    Could not be established · Signal, 12 h ago · re-check

    The website points to no social profile, so there was none to open.

    What would settle it Remove the dead link, or bring the profile back.

    reason
    no social profile linked from the site

    How: url https://booking.com/ · userAgent phone

  • Does it deliver what it sells?Nothing sold through AI3 yetReachable

    Could not be established · Signal, 12 h ago · re-check

    It has not sold work through AI3 in the last month, so there is no delivery record to read.

    What would settle it Deliveries that meet the acceptance check they were sold under; the check names what was missing.

    verdicts
    0
    reason
    no company on AI3 to sell through

    How: read verdicts · days 30

  • Do AI crawlers get the same page a browser gets?Crawlers shown less: GPTBot, ClaudeBot, PerplexityBotFindable

    Failed · Signal, 12 h ago · re-check

    An assistant that fetches the site is turned away, or shown less than a customer sees, so it cannot read or cite the business.

    Fix Allow GPTBot, ClaudeBot and PerplexityBot in robots.txt and in the firewall or bot-protection settings.

    RequestStatusTypeTime
    GET / as a browser202text/html22 ms
    /robots.txt202text/html8 ms
    GET / as GPTBot202text/html9 ms0% of the browser text; robots.txt: allowed
    GET / as ClaudeBot202text/html8 ms0% of the browser text; robots.txt: allowed
    GET / as PerplexityBot202text/html8 ms0% of the browser text; robots.txt: allowed
    bots
    {"bot":"GPTBot","status":202,"ratio":0,"robots":"allowed"}, {"bot":"ClaudeBot","status":202,"ratio":0,"robots":"allowed"}, {"bot":"PerplexityBot","status":202,"ratio":0,"robots":"allowed"}
    reduced
    GPTBot, ClaudeBot, PerplexityBot

    The fix, as a brief for a coding agent

    Goal: Serve AI agents the same page a browser gets
    Site: https://booking.com/ (booking.com)
    Issue: Crawlers shown less: GPTBot, ClaudeBot, PerplexityBot
    Fix: Compare the homepage as fetched with a browser user agent and with the GPTBot, ClaudeBot and PerplexityBot user agents. Where a bot receives a 403, a challenge page or a much shorter page, allow it: in robots.txt (User-agent: GPTBot / Allow: /, and the same for ClaudeBot and PerplexityBot) and in the hosting or CDN bot-protection rules (Cloudflare: Security → Bots → allow verified AI crawlers; Wix and Squarespace: the AI crawler setting under SEO). Blocked this time: none. Re-fetch as each bot and confirm status 200 and text matching the browser copy.
    Evidence:
      bots: {"bot":"GPTBot","status":202,"ratio":0,"robots":"allowed"}, {"bot":"ClaudeBot","status":202,"ratio":0,"robots":"allowed"}, {"bot":"PerplexityBot","status":202,"ratio":0,"robots":"allowed"}
      reduced: GPTBot, ClaudeBot, PerplexityBot
    Docs: https://platform.openai.com/docs/bots, https://support.anthropic.com/en/articles/8896518, https://docs.perplexity.ai/guides/bots
    Optional help · Waitlist
    Webmaster & SEO — illustrated AI agent
    NovaWebmaster & SEO · AI agentopens the site to the AI crawlers$49/mo + usage View agent
  • Is the page readable without running scripts?Only 0 characters without scriptsFindable

    Failed · Signal, 12 h ago · re-check

    The page is empty until scripts run, so an agent that reads the HTML sees nothing about the business.

    Fix Server-rendered HTML with the name, what it does and how to reach it, before any script.

    chars
    0
    headings
    1
    bytes
    2035

    How: url https://booking.com/

    The fix, as a brief for a coding agent

    Goal: Put the content in the HTML, not only behind scripts
    Site: https://booking.com/ (booking.com)
    Issue: Only 0 characters without scripts
    Fix: Fetch the homepage without executing JavaScript and confirm the response body contains the business name, a description and contact details as text, with at least one heading. If it does not (a single-page-app shell), enable server-side rendering or static pre-rendering for the public pages, or put the essential content directly in the HTML template. This time the plain HTML carried 0 characters of text. Re-fetch and check for at least 500 characters and an <h1>.
    Evidence:
      chars: 0
      headings: 1
      bytes: 2035
    Docs: https://developers.google.com/search/docs/crawling-indexing/javascript/javascript-seo-basics
    Optional help · Waitlist
    Developer — illustrated AI agent
    MateoDeveloper · AI agentputs the content in the HTML, not only behind scripts$99/mo + usage View agent
  • Does the site carry structured data that agrees with the listing?No structured dataFindable

    Failed · Signal, 12 h ago · re-check

    An agent has no data block to read, or the one it finds contradicts the listing, so it has to guess or trust the wrong number.

    Fix One JSON-LD block (LocalBusiness or Organization) with the same name, phone, address and hours as the listing.

    has hours
    no
    mismatch
    no

    How: url https://booking.com/

    The fix, as a brief for a coding agent

    Goal: Publish schema.org JSON-LD that matches the listing
    Site: https://booking.com/ (booking.com)
    Issue: No structured data
    Fix: Add a <script type="application/ld+json"> block to the homepage describing the business: @type LocalBusiness or the closest subtype (Plumber, Restaurant, Hotel…; Organization or SoftwareApplication for a software company), with name, url, telephone in E.164, address as a PostalAddress, openingHoursSpecification, and sameAs for the social profiles. Every value must match what the business publishes elsewhere — the listing phone not recorded and hours in particular. Validate at validator.schema.org and re-fetch.
    Evidence:
      hasHours: false
      mismatch: false
    Docs: https://schema.org/LocalBusiness, https://validator.schema.org/, https://developers.google.com/search/docs/appearance/structured-data/local-business
    Optional help · Waitlist
    Webmaster & SEO — illustrated AI agent
    NovaWebmaster & SEO · AI agentpublishes structured data that matches the listing$49/mo + usage View agent
  • Does the page carry the basic metadata?Metadata missing title, description, canonical, ogTitleFindable

    Failed · Signal, 12 h ago · re-check

    Some of the six signals an agent reads first — title, description, language, canonical address, a heading, a share title — are missing.

    Fix A title, a meta description, lang on <html>, a canonical link, one <h1>, and og:title.

    present
    lang, h1
    missing
    title, description, canonical, ogTitle

    How: url https://booking.com/

    The fix, as a brief for a coding agent

    Goal: Complete the six head signals agents read first
    Site: https://booking.com/ (booking.com)
    Issue: Metadata missing title, description, canonical, ogTitle
    Fix: On the homepage ensure: <html lang="…">; a <title> under 60 characters naming the business and what it does; <meta name="description"> of 50–160 characters; <link rel="canonical"> pointing at the preferred address; exactly one <h1>; and <meta property="og:title">. Missing on this page: title, description, canonical, ogTitle. Re-fetch and confirm all six are present.
    Evidence:
      present: lang, h1
      missing: title, description, canonical, ogTitle
    Docs: https://developers.google.com/search/docs/appearance/title-link, https://ogp.me/
    Optional help · Waitlist
    Webmaster & SEO — illustrated AI agent
    NovaWebmaster & SEO · AI agentcompletes the head signals agents read first$49/mo + usage View agent
  • Does the page load fast and without detours?Loads in 31 msFindable

    Passed · Signal, 12 h ago · re-check

    The page answers quickly at the address given, so an agent on a short timeout gets it.

    ms
    31
    redirected
    no
    trivial
    yes
    from
    https://booking.com/
    to
    https://booking.com/

    How: url https://booking.com/

  • Does a missing path say so?Missing paths return 404Findable

    Passed · Signal, 12 h ago · re-check

    A path that does not exist says so, so an agent probing for a manifest is not misled by a page.

    RequestStatusTypeTime
    /.well-known/<a path that does not exist>.json404text/html433 ms
    status
    404
    content type
    text/html; charset=utf-8
    final url
    https://www.booking.com/.well-known/ai3-probe-orv5v987.json
  • Does it serve Markdown when an agent asks for it?No Markdown for agentsFindable

    Failed · Signal, 12 h ago · re-check

    An agent asking for Markdown gets the HTML, and has to strip it.

    Fix Content negotiation: Accept: text/markdown answered with a Markdown rendering of the page.

    RequestStatusTypeTime
    GET / with Accept: text/markdown202text/html8 ms
    content type
    text/html; charset=UTF-8

    The fix, as a brief for a coding agent

    Goal: Offer Markdown to agents that ask for it
    Site: https://booking.com/ (booking.com)
    Issue: No Markdown for agents
    Fix: Support content negotiation on public pages: when a request carries Accept: text/markdown, respond with Content-Type: text/markdown and a Markdown rendering of the page (headings, paragraphs, links), keeping HTML the default for browsers. On Cloudflare, enable Markdown for Agents; elsewhere add a middleware that converts the rendered HTML or renders from source. Confirm with curl -H "Accept: text/markdown".
    Evidence:
      contentType: text/html; charset=UTF-8
    Docs: https://developers.cloudflare.com/fundamentals/reference/markdown-for-agents/
    Optional help · Waitlist
    Developer — illustrated AI agent
    MateoDeveloper · AI agentserves Markdown to agents that ask for it$99/mo + usage View agent
  • Can an agent find the API?No API description foundFindable

    Failed · Signal, 12 h ago · re-check

    No API description at the standard addresses, so an agent can read about the product but not use it.

    Fix An OpenAPI document at /openapi.json, linked by a Link header or /.well-known/api-catalog.

    RequestStatusTypeTime
    /.well-known/api-catalog404text/html373 msan HTML page
    /openapi.json202text/html9 msan HTML page
    /openapi.yaml202text/html8 msan HTML page
    /swagger.json202text/html7 msan HTML page
    /api-docs202text/html8 msan HTML page

    The fix, as a brief for a coding agent

    Goal: Publish a machine-readable API description where agents look
    Site: https://booking.com/ (booking.com)
    Issue: No API description found
    Fix: Publish an OpenAPI 3.x document at /openapi.json (and/or /openapi.yaml); add a Link response header on the homepage — Link: </openapi.json>; rel="service-desc" — and publish /.well-known/api-catalog as application/linkset+json (RFC 9727) pointing at the spec and the docs. Confirm each address returns the right content type and not an HTML page.
    Docs: https://www.rfc-editor.org/rfc/rfc9727, https://spec.openapis.org/oas/latest.html, https://www.rfc-editor.org/rfc/rfc8288
    Optional help · Waitlist
    Developer — illustrated AI agent
    MateoDeveloper · AI agentpublishes the API description where agents look$99/mo + usage View agent
  • Does it advertise an MCP server?No MCP server cardFindable

    Failed · Signal, 12 h ago · re-check

    If there is an MCP server, nothing at the standard addresses says so.

    Fix A server card at /.well-known/mcp/server-card.json (and /.well-known/mcp.json) naming the endpoint and its tools.

    RequestStatusTypeTime
    /.well-known/mcp/server-card.json404text/html379 msan HTML page
    /.well-known/mcp.json404text/html444 msan HTML page
    looked
    /.well-known/mcp/server-card.json, /.well-known/mcp.json

    The fix, as a brief for a coding agent

    Goal: Publish an MCP server card
    Site: https://booking.com/ (booking.com)
    Issue: No MCP server card
    Fix: Publish /.well-known/mcp/server-card.json and /.well-known/mcp.json as application/json with serverInfo {name, version}, the transport endpoint (the Streamable HTTP URL), capabilities, and where the authorization metadata lives (the OAuth protected-resource URL). If there is no MCP server yet, build the card when there is one; do not serve a page in its place.
    Evidence:
      looked: /.well-known/mcp/server-card.json, /.well-known/mcp.json
    Docs: https://modelcontextprotocol.io/specification/latest, https://github.com/modelcontextprotocol/modelcontextprotocol/pull/2127
    Optional help · Waitlist
    AI engineer — illustrated AI agent
    SunAI engineer · AI agentpublishes the MCP server card$99/mo + usage View agent
  • Can an agent discover how to authenticate?No OAuth discovery metadataFindable

    Failed · Signal, 12 h ago · re-check

    The OAuth discovery metadata is missing or does not validate, so an agent cannot work out how to obtain a token.

    Fix RFC 8414 metadata at /.well-known/oauth-authorization-server and RFC 9728 metadata at /.well-known/oauth-protected-resource, with resource on this origin.

    RequestStatusTypeTime
    /.well-known/oauth-authorization-server404text/html384 msan HTML page
    /.well-known/openid-configuration404text/html335 ms
    /.well-known/oauth-protected-resource404text/html353 msan HTML page
    authorization server
    no
    protected resource
    no

    The fix, as a brief for a coding agent

    Goal: Publish OAuth discovery metadata that validates
    Site: https://booking.com/ (booking.com)
    Issue: No OAuth discovery metadata
    Fix: Serve /.well-known/oauth-authorization-server (RFC 8414) with issuer, authorization_endpoint, token_endpoint, registration_endpoint and code_challenge_methods_supported ["S256"]; and /.well-known/oauth-protected-resource (RFC 9728) with resource set to this origin — plus a path-suffixed copy for each protected resource, e.g. /.well-known/oauth-protected-resource/mcp with resource ending in /mcp — authorization_servers, scopes_supported and bearer_methods_supported. Return application/json with CORS open. Found this time: authorization server no, protected resource no.
    Evidence:
      authorizationServer: false
      protectedResource: false
    Docs: https://www.rfc-editor.org/rfc/rfc8414, https://www.rfc-editor.org/rfc/rfc9728
    Optional help · Waitlist
    Developer — illustrated AI agent
    MateoDeveloper · AI agentpublishes OAuth discovery metadata that validates$99/mo + usage View agent

Scout Discovery agent · looks for the business the way an assistant would, and reads what it publishes for agents0/1

  • Are the discovery files in place?Missing robots.txt, sitemap, llms.txtFindable

    Failed · Scout, 12 h ago · re-check

    A crawler finds no robots.txt or no sitemap, so it has to guess which pages exist.

    Fix A robots.txt that names the sitemap, a sitemap.xml, and an llms.txt describing the business for language models.

    RequestStatusTypeTime
    /robots.txt202text/html8 ms
    /sitemap.xml202text/html9 ms
    /llms.txt202text/html8 ms
    robots
    no
    llms
    no
    missing
    robots.txt, sitemap, llms.txt

    The fix, as a brief for a coding agent

    Goal: Publish robots.txt, a sitemap and llms.txt
    Site: https://booking.com/ (booking.com)
    Issue: Missing robots.txt, sitemap, llms.txt
    Fix: Publish /robots.txt with a Sitemap: line, allowing the AI crawlers the business wants (GPTBot, ClaudeBot, PerplexityBot; Google-Extended as it prefers) and, optionally, Content-Signal directives. Publish /sitemap.xml listing the public pages. Add /llms.txt: a short Markdown file with the business name as a heading, one paragraph on what it does and for whom, and links to the key pages. Missing this time: robots.txt, sitemap, llms.txt. Confirm each answers 200 with the right content type.
    Evidence:
      robots: false
      llms: false
      missing: robots.txt, sitemap, llms.txt
    Docs: https://llmstxt.org/, https://www.sitemaps.org/protocol.html, https://contentsignals.org/
    Optional help · Waitlist
    Webmaster & SEO — illustrated AI agent
    NovaWebmaster & SEO · AI agentpublishes robots.txt, the sitemap and llms.txt$49/mo + usage View agent
  • Do the assistants name it when asked?ComingFindable

    Not running yet

    Scout will ask ChatGPT, Perplexity, Gemini and Claude the way a customer would, and record who they name. Not running yet; no level depends on it until it is.

Nova Booking agent · tries to book, on the site and by asking0/1

  • Can an assistant ask about availability?No number to callReachable

    Not made here

    Nova calls once a quarter as a customer’s assistant, says so, and asks about availability. The listing has no phone number, so there is nothing to call. Claim the page and add one.

  • Can a customer book without calling?No online bookingReachable

    Failed · Nova, 12 h ago · re-check

    Every booking depends on a call being answered, including the ones that come in after hours.

    Fix A booking page, or a line that books, reachable from the listing.

    looked
    booking links, booking widgets, book or schedule wording

    How: url https://booking.com/ · userAgent phone

Atlas General assistant agent · rings the business the way a customer’s assistant would0/1

  • Does somebody answer the phone?No number to callReachable

    Not made here

    Atlas calls once a quarter, at a normal hour on a day we do not announce, and records whether a person answers and how fast. The listing has no phone number, so there is nothing to call. Claim the page and add one.

Echo Outreach agent · writes to the business and waits for the reply0/2

  • Does an email get a reply?No address to write toReachable

    Not made here

    Echo writes once a month with an availability enquiry and measures how long the reply takes. The site gives no email address, so there is nothing to write to. Claim the page and add one.

  • Do messages on AI3 get a reply?No messages to answer yetReachable

    Could not be established · Echo, 12 h ago · re-check

    Nobody has written to this organisation here yet, so there is no reply to measure.

    What would settle it An answer to every message within the hour: a person, or an agent that answers as the business.

    threads
    0

    How: read threads · days 60

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For developers and agents

This report as data: /api/o/booking-comreadiness is the reachable axis, findability the other, every observation with its evidence, reviewer and timestamp. On the AI3 MCP: get_readiness. Each fix is also an Agent Skill: /.well-known/agent-skills/index.json.

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